Running with the infovis geeks
This afternoon the geeks and the grad students who drove the IEEE InfoVIS (information visualization) conference with their clever but mostly useless inventions swarmed into the hotel lobby for some reason that only their well-wired brains understand. They are a different crowd from the one I’ve seen lately. This year I’ve only been to business [...]
Counting flies and typos to find ROI
Ask anyone in marketing or journalism whether spelling counts, and you’ll get a resounding yes. We know intuitively that typos of any kind hurt—but I’d like to know how much.
