Does jargon sell tech products or not?
Those of us in the tech world who shun jargon may forever remain an underclass. We may never rise to the mainstream, where today tech-centric vendors rule. So I’m delighted when I meet another one of our clan who declares proudly his rejection of tech-speak. Don Farber, vice president of sales and marketing at KnowledgeSync, [...]
Upturn, downturn, hot dogs
Everybody’s talking about the recession, but that’s just theory at the buffet. There, mini-recessions come and go. One day it’s not-too-bad pork loin, and the next day it’s lukewarm hot dogs.
Play terminology by ear when selling to the mid-market
Those who sell BI software to mid-size companies get to be good at nailing down what shoppers want. These shoppers are smart and hard working. But when they shop for technology, the shopping list may be just a problem, a wish, or a fantasy—known only by a description. I just spent Monday and Tuesday helping [...]
Finally, a good place for pie charts
The junk food of data visualization has found a home. Pie charts show up everywhere, just like trans fats. Visual analysis expert Stephen Few condemns them, and I’ll bet Tableau Software designers held their noses the day they added pie-chart templates.
There’s always a food angle, even in text analytics
Text analytics was one of those things I heard about every so often. Like so many terms in this business, the term comes out of a speaker’s mouth or PR person’s press release only to blow away. There’s no story, no context, nothing to chew on. Then came a press release at BI This Week [...]
