March 12, 2009
Read a pile of technology marketing and you quickly assume that you alone despise many of the words you keep hearing. They’re words like optimize, leverage, synergy, and utilize. People in this industry don’t really talk like that, do they? Many don’t, at least not in private, and they don’t tweet like that, either. One [...]
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March 10, 2009
When I’ve referred to “non-technical” users, I’ve always meant just about anyone working far away IT. Well, based on research by Lyzasoft’s CEO Scott Davis, I think I’d better be careful with that definition. My concern is not for IT people. It’s for the “quants” in finance, marketing, accounting and operations who may not write [...]
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