January 15, 2010
Some of the books Stephen Few reviews may at first glance to have little to do with data analysis. On second glance, though, they have everything to do with it. He often goes into the essence of thinking, insight, and decision making — core knowledge for BI practitioners. See his latest, posted yesterday afternoon, on [...]
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January 15, 2010
Everybody knows what “retention” means until they have to design a metric. Ken Rudin, once of LucidEra and now general manager of analytics at the games site Zynga, thought that he and his team could “put something together” quickly — but it actually took “four solid weeks of discussion and debate.” About 50 million people [...]
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