Our Department of Unwanted Customers has heard from Don Farber of KnowledgeSync about an inquiry from the Strategic Air Command.
As you may know, the KnowledgeSync tool monitors activity and generates alerts. Event A occurs and, bang, an alert flies off by email, text, perhaps even ICBM. New sales inquiry? The tool can even issue a reply.
What could SAC want to do with such automatic alerts? Don, who is VP of sales and marketing, recalls saying to his boss, “‘You can take this customer if you want to, but do you really want to take that support call?’” Nope.
He and I went on to fondly recall those two 1962 films, “Dr. Strangelove” and “Failsafe.”
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