About Datadoodle

This weblog wanders out on the far end of the many faces of decision support, where technology fits over the tender and irregular human profile. That’s where interesting things happen.

Content here is strictly free-range. I provide original reporting and analysis on the many topics that interest me.


I come to BI with a well-developed passion for letting users choose and manage the tools they use. I’m an industry analyst and journalist, and for more than 20 years I’ve straddled the frontier of people and technology.

As an editor, I rode the change from web press to Web sites. Somehow in that transition, the production staff came to no longer control only the production of the content. — Where I worked and in other organizations, they also assumed control the content itself.

Ted Cuzzillo

Today’s IT is the modern counterpart to that production staff. As skilled as they are, they shouldn’t presume to control aspects of BI that business people know better.

I’m an industry analyst for the greater business intelligence community. Since 2007, I’ve also been a regular contributor to several industry BI publications, including Information Management and TDWI’s BI This Week — in addition to Datadoodle.

Before BI, I wrote about telecommunications (DSL in particular) and computer networking. Far in the past, I edited on environmental topics, mostly technical explanations for lay readers. I worked on contract for the Sierra Club and a small, California-based organization.

Before settling down to journalism, I wandered through a variety of colorful jobs. In one stint, I was an Amtrak train attendant (”porter” in those days)—the first white ever hired for West Coast-originating trains and possibly the only one to join the legendary Brotherhood of Sleeping Car Porters. I also washed dishes under the shadow of Half Dome in Yosemite, sold commodity options over the phone (and learned from some of the best salespeople), and dabbled in radio at KSKA, Anchorage public radio.

I like to hear from readers with ideas, feedback, suggestions, questions and work inquiries. Please use the contact form. If you really prefer the phone, try me at 510-747-8331.