About Datadoodle
This weblog wanders out on the far end of business intelligence and related industries, where technology comes to fit over the tender and irregular human profile. That’s where interesting things happen.
This weblog is strictly free-range. I provide original reporting and analysis on the many topics that interest me.
ABOUT ME
I’m a freelance writer. I write lead-generating journalism, PR and marketing for clients within the greater business intelligence community. I sometimes quote clients here — but only when I think it’s interesting. I manage to keep a clear division.

Before BI, I wrote marketing for clients in telecommunications (DSL in particular) and computer networking. Far in the past, I edited and ghost-wrote on environmental topics, mostly articles involving technical explanations for lay readers. I worked on contract for two membership organizations, Sierra Club and Friends of the River.
I trained in journalism at San Francisco State University. More recently, I graduated with an MBA from Dominican University of California. In 2007, I obtained the TDWI CBIP (certified business intelligence professional) credential.
I had an intense pre-career in which I experimented with different roles. One stint included working on Amtrak as a train attendant (”porter” in those days)—the first white person ever hired to work on West Coast-originating trains and possibly the only one to join the legendary Brotherhood of Sleeping Car Porters. I also washed dishes under the shadow of Half Dome in Yosemite, sold commodity options over the phone (and took advantage of the firm’s excellent training), singlehandedly reorganized the Anchorage Daily News library and dabbled in radio announcing at KSKA, Anchorage Public Radio.
I like to hear from readers with ideas, feedback, suggestions, questions and work inquiries. Please use the contact form. If you really, really prefer phoning, here’s the number: 510-215-8640.
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