July 11, 2011
A veteran sales person at a major vendor of business intelligence products lists the top three reasons for buying decisions. The reasons are contrary to most people’s view of themselves as sophisticated.
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March 21, 2011
Business intelligence involves the most triumphant stories. In the best cases, they meander all the way from “we were really screwed up” all the way down to “new knowledge, new profits.” Yet too many case studies are too dry to stick. Marketers know that the human part of those stories is what makes them stick, yet it’s hard to reveal anything publicly. Now a Financial Times writer argues that fiction — not non-fiction — is the best way to understand Libya under its dictator, so perhaps it’s the best way to understand some organizations. So try fiction.
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