Millions and millions served by Tableau Public
Tableau Public’s score so far reads like one of those old McDonald’s marquees: 4.5 million people have visited data visualizations hosted by the site, says Tableau Software VP of marketing Elissa Fink. More than 30,000 visualizations — “vizes” — have been published. The most popular of all, says Elissa, have been the ones about homes, [...]
Tableau caught them looking
Wipe away that tear you have shed for BI marketing. Take heart in this: The golden oldies — those tired verses like “faster, better decisions” — have never come closer to receding into the support roles where they belong. A new strategy has been proving itself able to hook even onlookers who swore they really [...]
No reply
Our Department of Unwanted Customers has heard from Don Farber of KnowledgeSync about an inquiry from the Strategic Air Command. As you may know, the KnowledgeSync tool monitors activity and generates alerts. Event A occurs and, bang, an alert flies off by email, text, perhaps even ICBM. New sales inquiry? The tool can even issue [...]
Librarian looks up a real “solution”
A friend of mine runs the library at a small university near me, and she hears pitches all the time for neat technology. I suppose she doesn’t hear much about BI, just library stuff, but let’s not get hung up on the details. To keep her priorities straight, she keeps a “ruthless focus” on the [...]
Tools and those who enable their misuse
To get a data architect I know worked up, just ask him about how customers end up buying the wrong tools. How about sales people who push federation tools on those who actually need data warehouses? “It all sounds extremely sexy,” says my source, who works for a major business intelligence vendor and whom I [...]
Stalking the why: selling visual analysis
How do you show the value of visual analysis to business people? Dan Murray can show it in demos, but he keeps looking for the “magic dust” that explains in a snap. He sees visual analysis as a key part of low-cost business intelligence at small- and medium-sized organizations — and he’s set out with [...]
BI buying decisions: the rule of thumb
A longtime salesperson of BI products says the average decision to buy relies on these factors: • About 50 percent of the decision — whether to buy any BI at all or which product to buy — is based on expected ROI. This part always comes first. • About 20 percent is about career. Someone [...]
InfoWorld goes “moo!” over Jaspersoft
What’s “Bossie”? It’s InfoWorld’s acronym for “Best of Open Source Software” — a prize it granted Jaspersoft last week. But “Bossie” is also a cow’s name, and that’s a clue to what’s going on here. InfoWorld added letters — “ie” to make “Bossie” — so I retraced by eliminating them. On a hunch, I first [...]
“Press here”: timeless cartoon
This cartoon by Timo Elliott is good. It was funny in 2007, and it’s funny today.
Sleight of hand
“We’re confusing folks who can benefit from this. It’s sleight of hand.” – On drifting BI terminology by a keen observer who’d rather not be named
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