March 23, 2009
In his fine weblog Startup Diaries, David Silverman takes a good stab at answering the eternal question: Why is most business writing so bad? He writes, for example, “I blame this on an educational system that rewards length over clarity. When you get tick marks for bulls’ eyes — and no demerits for the number [...]
Read the full article →
March 12, 2009
Read a pile of technology marketing and you quickly assume that you alone despise many of the words you keep hearing. They’re words like optimize, leverage, synergy, and utilize. People in this industry don’t really talk like that, do they? Many don’t, at least not in private, and they don’t tweet like that, either. One [...]
Read the full article →