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Data storytelling will be bigger than data itself

I heard an IBM marketing vice president say last summer, “Storytelling will be huge.” I think so, too. But what are data stories?

The big question on the table was what it would take for BI to break out of its miserable five percent penetration into business? Two regulars at the Pacific Northwest BI Summit — Harriet Fryman, IBM vice president of portfolio marketing, big data and analytics, joined Claudia Imhoff, founder of the Boulder BI Brain Trust and well known author — to consider the problem at last summer’s event.

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“Storytelling: Gimmick or Real?” My latest in Information Management

I’m stalking the data-story story. One of the first stops is with a few smart people I know and trust to have given it thought. Scott Davis, whose name long-time Datadoodle readers will recognize, has thought about it deeply. I talked to him in June, and in August finally wrote it up.

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BI industry builds tools for itself: Yellowfin CEO

Why aren’t the data industry’s tools more widely adopted? Data-industry experts have fretted for years over the estimated 5 percent penetration. Yellowfin CEO Glen Rabie has an explanation.

“We never contextualize applications,” he said at the recent Pacific Northwest BI Summit. “We always talk about the homogenous product. We don’t know the consumer. We don’t tailor.”

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