Some of us like to name things
Posted in BI industry, in media, marketing/PR on Jan 6th, 2009
Stephen Few’s damning review of a new BI tool prompted a weeks-long discussion-turned-scholarly-fistfight over definitions.
Tag Archive 'Bi market'
Does jargon sell tech products or not?
Posted in marketing/PR on Nov 25th, 2008
Those of us in the tech world who shun jargon may forever remain an underclass. We may never rise to the mainstream, where today tech-centric vendors rule. So I’m delighted when I meet another one of our clan who declares proudly his rejection of tech-speak.
Don Farber, vice president of sales and marketing at KnowledgeSync, says [...]
Pay no attention to that little product behind the jargon
Posted in marketing/PR on Mar 3rd, 2008
A trade pub dear to my heart praised the healthy “buzz” at February’s TDWI conference. Yeah, but some of it sounded an ungrounded circuit.
So much jargon, so little meaning. Kevin Brown of Tableau Software and I were talking about it. He said, “Marketing should be simple.” For example, “if you don’t give the price out [...]
Human benefits for BI itself in a slower economy
Posted in BI industry on Jan 27th, 2008
If this year’s economic slowdown lets BI-ready companies “kill the competition,” as one consultant I talked to last week expects them to, BI itself will win in not-so-obvious ways.
First, if BI really does show its stuff, projects will attract and keep good people more easily. “Every BI client have been people-short,” says Sid Adelman, “either [...]
What a recession might mean for business intelligence
Posted in BI industry on Jan 25th, 2008
BI was made for turbulent times, wasn’t it? At least the handful of consultants I talked to this week think so. There seems to be not a shred of fear among them. I’m writing the story for TDWI.
I’ve read about an 84-year-old farmer in North Dakota who reads pig spleens the way mainstream fortune tellers read tarot. Sadly, he doesn’t service the business intelligence industry.
BI consolidation first hand
Posted in innovation on Jul 1st, 2007
Al Cherdak, an independent developer of enterprise software, has been seeing BI consolidation first hand. It’s killing innovation, and the Big Guys will save themselves by fixing it, he says.
The “personal data warehouse” debate sounds so familiar
Posted in data management on Jun 14th, 2007
Look closely at business intelligence and you see the world. Larissa T. Moss writes today in TDWI Flashpoint about the “the new debate” over enterprise data warehouses vs. personal data warehouses.
One side believes in one-for-all. The other side believes that by taking care of Me first, I can take care of You.
Where have you [...]