Tools and those who enable their misuse

To get a data architect I know worked up, just ask him about how customers end up buying the wrong tools. How about sales people who push federation tools on those who actually need data warehouses? “It all sounds extremely sexy,” says my source, who works for a major business intelligence vendor and whom I [...]

Mapping the many faces of “retention”

Everybody knows what “retention” means until they have to design a metric. Ken Rudin, once of LucidEra and now general manager of analytics at the games site Zynga, thought that he and his team could “put something together” quickly — but it actually took “four solid weeks of discussion and debate.” About 50 million people [...]

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