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Our Department of Unwanted Customers has heard from Don Farber of KnowledgeSync about an inquiry from the Strategic Air Command. As you may know, the KnowledgeSync tool monitors activity and generates alerts. Event A occurs and, bang, an alert flies off by email, text, perhaps even ICBM. New sales inquiry? The tool can even issue [...]
Recession: value of alert messaging resonates
KnowledgeSync automates the kind of routine tasks that skilled staff disdain: issuing simple invoices, inquiry followups, low-inventory alerts, etc. It’s a BI specialty that cuts cost fast. VP of sales and marketing Don Farber says that, considering the economy, he’s pleased with just a five- to seven-percent dip in sales this year. The benefits are [...]
Does jargon sell tech products or not?
Those of us in the tech world who shun jargon may forever remain an underclass. We may never rise to the mainstream, where today tech-centric vendors rule. So I’m delighted when I meet another one of our clan who declares proudly his rejection of tech-speak. Don Farber, vice president of sales and marketing at KnowledgeSync, [...]
