Donald Farmer

Migrating mindsets is the real challenge in ETL

September 23, 2009

I was intrigued by Donald Farmer’s recent tweet about ETL: “Migrating technologies is just work. Migrating people and mindsets is the real challenge.” I asked him to elaborate. Donald is principal program manager of SQL Server Analysis Services at Microsoft. He sees “numerous” examples of migrating users who reject perfectly good methods in favor of [...]

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