games

Tableau Public launches visual analysis for the masses

February 22, 2010

I’m sorry to tell you serious types out there, but visual analysis is often a game — in fact, one of the best games in town with Tableau Software’s visual analysis tool. Now Tableau Public is going to bring it to the masses. In the same way that YouTube spawned a surge of new filmmakers, [...]

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Mapping the many faces of “retention”

January 15, 2010

Everybody knows what “retention” means until they have to design a metric. Ken Rudin, once of LucidEra and now general manager of analytics at the games site Zynga, thought that he and his team could “put something together” quickly — but it actually took “four solid weeks of discussion and debate.” About 50 million people [...]

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A new game for BI

May 19, 2009

BI might be best made into a game. Tableau Software, for example, doesn’t call its tool a game, of course. You don’t sell business software that way. But to many of its users, it might as well be a game. Tableau looks like more fun than any other computer game I know of. We’ve seen [...]

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