How Lyza stole the show at TDWI Las Vegas
Lyzasoft wasn’t among the 38 exhibitors in TDWI’s Las Vegas exhibit hall. Lyzasoft sponsored no part of the lunch, and they hired no stage magician. But their buzz was the loudest I heard over the event’s five days. Others may have heard different buzz because buzz varies. Business intelligence elites gather every year at TDWI’s [...]
Tools and those who enable their misuse
To get a data architect I know worked up, just ask him about how customers end up buying the wrong tools. How about sales people who push federation tools on those who actually need data warehouses? “It all sounds extremely sexy,” says my source, who works for a major business intelligence vendor and whom I [...]
In dead bird vs. flow chart, bird wins
So many BI flow charts resemble the view out my hotel window in Las Vegas on the rooftop just below: a tangle of ducts, pipes, platforms, valves, and big metal boxes. What got my attention was a bird that had landed on a metal box and died.
Let’s call the whole thing DI
You say dayta and I say dahta. You say business intelligence—and now Colin White and Claudia Imhoff say “decision intelligence.” They may want you to say it, too, depending on what you mean. Now or later—yesterday afternoon it didn’t sound clear just when—they’d like you to say “decision framework.” Perhaps that’s in addition to “decision [...]
The trouble with IT marketing
Why does so much IT marketing put features out in front instead of benefits?
Pay no attention to that little product behind the jargon
A trade pub dear to my heart praised the healthy “buzz” at February’s TDWI conference. Yeah, but some of it sounded an ungrounded circuit. So much jargon, so little meaning. Kevin Brown of Tableau Software and I were talking about it. He said, “Marketing should be simple.” For example, “if you don’t give the price [...]
Brutally amazing: how not to pitch analytics
I went to the post office box and found a rhinoceros. He should have been a bull, bulls being more at home in marketing, but let’s not be picky. He’s a rhino, in profile, with spots. He’s hawking analytics software.
Eyes on the ball in Las Vegas
The greatest BI show of them all opens a week from this Sunday in Las Vegas, the TDWI World Conference. Naturally, anything about Vegas and The Strip draws my attention—such as Sunday’s story about the local paparazzi.
