The trouble with IT marketing
Posted in marketing/PR on Sep 23rd, 2008
Why does so much IT marketing put features out in front instead of benefits?
Tag Archive 'las vegas'
Pay no attention to that little product behind the jargon
Posted in marketing/PR on Mar 3rd, 2008
A trade pub dear to my heart praised the healthy “buzz” at February’s TDWI conference. Yeah, but some of it sounded an ungrounded circuit.
So much jargon, so little meaning. Kevin Brown of Tableau Software and I were talking about it. He said, “Marketing should be simple.” For example, “if you don’t give the price out [...]
Brutally amazing: how not to pitch analytics
Posted in marketing/PR on Feb 12th, 2008
I went to the post office box and found a rhinoceros. He should have been a bull, bulls being more at home in marketing, but let’s not be picky. He’s a rhino, in profile, with spots. He’s hawking analytics software.
The greatest BI show of them all opens a week from this Sunday in Las Vegas, the TDWI World Conference. Naturally, anything about Vegas and The Strip draws my attention—such as Sunday’s story about the local paparazzi.