March 10, 2009
When I’ve referred to “non-technical” users, I’ve always meant just about anyone working far away IT. Well, based on research by Lyzasoft’s CEO Scott Davis, I think I’d better be careful with that definition. My concern is not for IT people. It’s for the “quants” in finance, marketing, accounting and operations who may not write [...]
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February 25, 2009
Long before Scott Davis made the self-service ETL tool he calls Lyza, he tried to find out how analysts really work. He remembers in particular the woman in a focus group who said, “I want to stay close to the data.” He didn’t understand at first. The data was right in front of her, neatly [...]
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