Stories that tell the bigger story
In a good example of “show, don’t tell,” Tableau Software’s weblog demonstrates the power of its product with a story: how rich, middle-income and poor voters compare in liberal, conservative and battleground states. The political story is awkward to tell in words, but it’s easy in pictures. Pictures that tell stories is what Tableau’s all [...]
Brutally amazing: how not to pitch analytics
I went to the post office box and found a rhinoceros. He should have been a bull, bulls being more at home in marketing, but let’s not be picky. He’s a rhino, in profile, with spots. He’s hawking analytics software.
