Stories that tell the bigger story
Posted in marketing/PR, storytelling on Oct 6th, 2008
In a good example of “show, don’t tell,” Tableau Software’s weblog demonstrates the power of its product with a story: how rich, middle-income and poor voters compare in liberal, conservative and battleground states. The political story is awkward to tell in words, but it’s easy in pictures. Pictures that tell stories is what Tableau’s all [...]