A word from the marketing-crimes division
This public service announcement opens on a CSI-like scene. Let’s call it “CSI: Marketing Crimes Division.” The lieutenant asks the lab guy, “What have you got?” “It’s a tough one,” says the lab guy. Lying before them under bright lights on a stainless steel examination table is the weapon: an email printed on plain white [...]
Tableau is the new Apple
It’s hard to watch Tableau Software CEO Christian Chabot and Tableau visual-analysis demos and not think of Steve Jobs and Mac OS X. Chabot has the same bright stage presence, and his product has the same simplicity and elegance. Like Mac, Tableau makes you love it. In Monday’s keynote, Chabot couldn’t pace. The conference’s overflow [...]
My god, a BI ezine I’ve actually read
So many ezines, so many pitches, so much color, so much urgency, so much of so much. And then along comes—let me check the name—yes, Gordon Daly with a little ezine that’s nothing but a short letter (look it up: letter!) and I actually read it.
Brutally amazing: how not to pitch analytics
I went to the post office box and found a rhinoceros. He should have been a bull, bulls being more at home in marketing, but let’s not be picky. He’s a rhino, in profile, with spots. He’s hawking analytics software.
Counting flies and typos to find ROI
Ask anyone in marketing or journalism whether spelling counts, and you’ll get a resounding yes. We know intuitively that typos of any kind hurt—but I’d like to know how much.
More BI writers need “Made to Stick”
I comb through a lot of business intelligence-related press releases and articles, so I was surprised to hear that the new book Made to Stick is popular among PR people. In fact, the fact that the book is more popular among PR people than any other profession is co-author Chip Heath’s main disappointment. Last Wednesday [...]
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