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	<title>datadoodle &#187; open source</title>
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		<title>InfoWorld goes &#8220;moo!&#8221; over Jaspersoft</title>
		<link>http://datadoodle.com/2009/09/08/infoworld-goes-moo/</link>
		<comments>http://datadoodle.com/2009/09/08/infoworld-goes-moo/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 08:15:32 +0000</pubDate>
		<dc:creator>Ted Cuzzillo</dc:creator>
				<category><![CDATA[marketing/PR]]></category>
		<category><![CDATA[InfoWorld]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[PR]]></category>

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		<description><![CDATA[What&#8217;s &#8220;Bossie&#8221;? It&#8217;s InfoWorld&#8217;s acronym for &#8220;Best of Open Source Software&#8221; &#8212; a prize it granted Jaspersoft last week. But &#8220;Bossie&#8221; is also a cow&#8217;s name, and that&#8217;s a clue to what&#8217;s going on here. InfoWorld added letters &#8212; &#8220;ie&#8221; to make &#8220;Bossie&#8221; &#8212; so I retraced by eliminating them. On a hunch, I first [...]]]></description>
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What&#8217;s &#8220;Bossie&#8221;? It&#8217;s InfoWorld&#8217;s acronym for &#8220;Best of Open Source Software&#8221; &mdash; a prize it granted Jaspersoft last week. But &#8220;Bossie&#8221; is also a cow&#8217;s name, and that&#8217;s a clue to what&#8217;s going on here.
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InfoWorld added letters &mdash; &#8220;ie&#8221; to make &#8220;Bossie&#8221; &mdash; so I retraced by eliminating them. On a hunch, I first took out the &#8220;O&#8221; in &#8220;boss.&#8221; That left the mysterious &#8220;bss.&#8221; But all became clear when I threw out the redundant second &#8220;S&#8221; and got to the bottom of InfoWorld&#8217;s PR stunt: BS.
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<p>
As talented as Jaspersoft may be, you would never know it from InfoWorld&#8217;s mealy-mouthed <a href="http://www.infoworld.com/d/open-source/best-open-source-software-awards-2009-628?page=0,3">evaluation</a>. The reviewer seems to have a hard time even deciding between Jaspersoft and Pentaho, concluding, &#8220;&#8230; you might find it beneficial to look at both for their respective specialties.&#8221; Moo!
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<p>
An expert I trust likes Jaspersoft. It&#8217;s only InfoWorld&#8217;s PR that stinks.</p>
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