Breaking the snooze
A friend who’s deep in the financial applications world goes into a lot of sales presentations intending to buy something. But he complains to his wife later, “About 30 seconds into it, I just about couldn’t keep my eyes open.” Once in a while, though, some salesperson tells a story. Then it sticks. Then he [...]
Good metric-making aims for the concrete and sensory
If you want to come up with effective metrics, forget brainstorming. Drop the creativity. Done well, it’s an analytical exercise, says Stacey Barr, aimed at deriving concrete, sensory effects to measure.
How one keynoter distracted everyone from breakfast
I was half asleep as the TDWI keynote warmed up early last Thursday morning. Bob Paladino is not a bad speaker, but at first the good scrambled eggs and coffee were better. Then he got into the Southwest Airlines story, and I looked up. The five guys at my table also looked up. They picked [...]
