I attended the IEEE InfoVIS 2007 conference in Sacramento, held October 28-30, and wrote about it for TDWI: “Visualization: Just Look What’s Coming.”
Running with the infovis geeks
This afternoon the geeks and the grad students who drove the IEEE InfoVIS (information visualization) conference with their clever but mostly useless inventions swarmed into the hotel lobby for some reason that only their well-wired brains understand. They are a different crowd from the one I’ve seen lately.
This year I’ve only been to business intelligence conferences. That bunch is mostly from business but also has many from the technical end of the house, IT. Compared with the geeks, most of them are boring. They talk about “goals and objectives,” they tell the same stories, and they wear the same clothes, by which I can tell they also have more money.… Read the rest “Running with the infovis geeks”
Counting flies and typos to find ROI
Ask anyone in marketing or journalism whether spelling counts, and you’ll get a resounding yes. Typos of any kind hurt.
They signal lack of attention, they erode the consumer’s trust and they’re embarrassing. When readers have little else to judge a writer or a publication, they resort to what they do know, like spelling. It’s like people judging the frame of a house by the paint, or the mechanical condition of a car by the way it “drives.” They’re like a grocery store with flies buzzing around or a dentist who dresses like a slob.
Professionals in every line of work try like hell to avoid those flies in the air.… Read the rest “Counting flies and typos to find ROI”