Barry Devlin’s elegant writing style and the wisdom of his observations in Business unIntelligence convinced me at first graze that it would be worth reading. Then today, as I needed a reason to make time, I came across this.
Business exists, not to make money, but for and because of peoples’ needs to interact and trade the fruits of their labors.
I think that’s correct. It’s also a bold statement to an industry run by technology within a business culture mostly driven by other values. Even better, it promises more. We can hope it gives the BI industry a prod. Who has more credibility to do so than a co-inventor of the data warehouse?… Read the rest “Barry Devlin: People are the third element of the business “trinity””