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Claudia Imhoff

Got analytics? Who will promote the industry?

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Business people have everything. They’ve got data, and often it’s clean. They’ve got tools, and many are easy to use. They’ve got visualizations, many of which help. They’ve got domain knowledge, at least most do. What some front line observers find they lack is analytical thinking.

Given descriptive data, few business users that BI icon Claudia Imhoff sees ask even the simplest followup questions, like “why?” Is what the data shows good for the business or not? If not, what can be done?

Claudia, along with IBM marketing director Harriet Fryman, raised the question this summer at the Pacific Northwest BI Summit.… Read the rest “Got analytics? Who will promote the industry?”

What goes on at the Weasku Inn

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If you’re out for networking in the BI industry and keeping score in sheer numbers, you still attend TDWI or Strata. But to go deep with smaller numbers, you try to get into the tiny Pacific Northwest BI Summit, held every July in remote southern Oregon. There’s room for about two dozen people, including press.

It sprang from publicity consultant Scott Humphrey’s file of clients and friends 11 years ago. Then year after year, almost all of his attendees returned. Once you have a seat, you don’t give it up. It’s turned into the BI industry’s Bohemian Grove.