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Claudia Imhoff

Big BI and the ladder man to come calling at the Tableau conference

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Howard Dresner is a celebrity in the business intelligence industry, but most people at last year’s Tableau conference didn’t even recognize him when he showed up there.

Who needs BI? Tableau Software liked to think it had left BI behind. BI people, after all, were the control freaks who denied access to data. They sneered at Tableau’s “pretty pictures.” They cared more about data hygiene than data analysis.

But there he was. Stephen Few spotted him in the audience a few minutes into his keynote and paused to wonder if it was really him. Tableau vice president of marketing Elissa Fink welcomed him.… Read the rest “Big BI and the ladder man to come calling at the Tableau conference”

What’s an SaaS vendor to do?

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SaaS vendors who also sell on-premises versions have a tricky little problem, Claudia Imhoff says. How do they sell both at the same time?

A few people from SaaS vendors who attended Claudia’s Tuesday session mentioned two strategies: One is to separate the sales forces, with one selling the on-premises version, and another selling the online version.

These vendors could also sell the shareware way: let the online version be the lighter, simplified one. Let the on-premises version include all the extras.

They better figure it out. Right now, she says, there are just too many SaaS vendors in the market.

Let’s call the whole thing DI

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You say dayta and I say dahta. You say business intelligence—and now Colin White and Claudia Imhoff say “decision intelligence.” They may want you to say it, too, depending on what you mean.

Now or later—yesterday afternoon it didn’t sound clear just when—they’d like you to say “decision framework.” Perhaps that’s in addition to “decision intelligence” or instead of it. I’m not sure.

They’re both veterans of technology wars, fads, shifts, realignments and convergences. Both are among the most eminent of BI thought leaders. They’ve given their suggestion a lot of thought.

You may ask why? For one thing, they explain, business intelligence has become too closely associated with analytics and data warehousing.… Read the rest “Let’s call the whole thing DI”