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Data storytelling will be bigger than data itself

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I heard an IBM marketing vice president say last summer, “Storytelling will be huge.” I think so, too. But what are data stories?

The big question on the table was what it would take for BI to break out of its miserable five percent penetration into business? Two regulars at the Pacific Northwest BI Summit — Harriet Fryman, IBM vice president of portfolio marketing, big data and analytics, joined Claudia Imhoff, founder of the Boulder BI Brain Trust and well known author — to consider the problem at last summer’s event.

Vendors tell us that data stories are whatever they’re selling.… Read the rest “Data storytelling will be bigger than data itself”

Barry Devlin: People are the third element of the business “trinity”

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Barry Devlin’s elegant writing style and the wisdom of his observations in Business unIntelligence convinced me at first graze that it would be worth reading. Then today, as I needed a reason to make time, I came across this.

Business exists, not to make money, but for and because of peoples’ needs to interact and trade the fruits of their labors.

I think that’s correct. It’s also a bold statement to an industry run by technology within a business culture mostly driven by other values. Even better, it promises more. We can hope it gives the BI industry a prod. Who has more credibility to do so than a co-inventor of the data warehouse?… Read the rest “Barry Devlin: People are the third element of the business “trinity””

The value of small industry events

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Any run-of-the-mill industry event calls itself a failure when just 24 attendees show up. An audience of that size tempts any keynote speaker to flee. The so-called “welcome” reception seems more like a wake for an unpopular deceased. Throughout, a deadly calm fills every room.

Some events of that size, though, sparkle with life. Potential for real, meaningful contact is rich. Interesting conversations last longer. You get to know people better.

The Pacific Northwest BI Summit, held every July in Grants Pass, Oregon, is my prime example. It is the Bohemian Grove of the business intelligence industry. I attended as press for the third time this summer.… Read the rest “The value of small industry events”