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Men in the middle see both sides of the IT-business split

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The in-between people see it all from their position between IT and business users. Wayne Eckerson calls them the “purple people” because they’re half IT red and half business blue, and others might call them just con artists. By either name, they see more than the purebreds.

Today at the sixth Tableau Customer Conference, just upwind from Washington D.C, I ran into two men in such roles.

They appear in one set of clothes when facing the information technology people. Then in an instant they turn around to appear in other clothes to business people. They win the confidence of both.

BI’s “promised land”: bigger than tech

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At first glance, this pair of tweets last week sounds like a version of BI’s traditional campfire song:

I’ve seen the promised (BI) land, and we are there: databases that fly and process any data; BI tools that are easy to use and fast. Wow! I’d retire but mainstream firms will take 10 years to capitalize on all the new technology & overcome dirty data & politics.

The refrain might go, “When tools fly, they will fly by themselves!” Other lines would caution us to update often, eliminate “politics,” and eat our carrots.

Top three ways BI buyers choose badly

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Most people shopping for business intelligence tools think they’re sophisticated, observes a sales person who often represents a large vendor in TDWI exhibit halls. Most of these people are deluded.

He may sound harsh, but he observes all this not bitterly but with good humor.

“They buy [BI] like anything else they buy,” he explains. “They put out a bunch of RFPs and go through this whole process and stuff, and eventually they buy the one that’s maroon.”

Over years, he has identified the top three reasons people buy, and the underlying motivation:

1. Career. The chosen tool decides the career of those who will learn it, massage it, and become co-dependent with it.… Read the rest “Top three ways BI buyers choose badly”