by Ted Cuzzillo
The TDWI San Diego conference opens in just 10 weeks, and some people are already thinking about who they hope to avoid.
“We’re sure not going to hide out in a stairway,” one promises but has no other strategy so far. Speculation about who’d win should it come down to a good old bar fight, yes. But only in fun.
One of these knows what an accidental meeting can be like. After avoiding someone for two days, he slipped into an elevator to find his nemesis there filling the space. Going down?
by Ted Cuzzillo
This public service announcement opens on a CSI-like scene. Let’s call it “CSI: Marketing Crimes Division.” The lieutenant asks the lab guy, “What have you got?”
“It’s a tough one,” says the lab guy.
Lying before them under bright lights on a stainless steel examination table is the weapon: an email printed on plain white paper. The lieutenant turns it gently with tongs, then reads it. “‘Brillo-BI is designed for the vast majority of businesspeople who do not have access to big BI solutions.'” A list of features follows in bullet points.
He snorts, “I don’t get it. The product can’t be for everybody.… Read the rest “A word from the marketing-crimes division”
by Ted Cuzzillo
Do the TDWI San Diego organizers think we’re on a diet? Are attendees and exhibitors no longer paying full fare? I try, but I can’t quite forgive the elimination of hot breakfast.
You may recall the spread that once honored us: chafing dishes full of scrambled eggs, sausages, bacon, potatoes, biscuits alongside gravy, crisp red seedless grapes and fans of sliced honeydew and cantaloupe. Also three kinds of muffins, cold cereal and hot cereal, too. All were continually refilled to encourage bountiful first and second helpings.
At this show, sadly, there are no hot chafing dishes, there is no melon, there is no cereal of any kind.… Read the rest “Not by muffins alone”