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Pacific Northwest BI Summit

Self service BI, dead or alive?

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A brief stir erupted several Friday mornings ago when Yellowfin CEO Glen Rabie declared to the Boulder BI Brain Trust that self service business intelligence is “dead.” It was one of those statements that makes you sit up and listen — one that leads you all the way to a surprising observation that now drives Yellowfin strategy.

If there had been a death, a body would surely have shown up, at least reports of missing solutions. We would have had to contact the family, starting with Tableau, Spotfire, and who knows who else. It’s a big, busy clan.

Data surfing with big data

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The usual big-data story leaves out crucial bits. We hear about the “what” — big, huge data of all kinds. We hear about the “when” — now and coming soon. We hear about the “how” — Hadoop with helpers. But we almost never hear about the “who” and the “why.” Who’s bothering to analyze all this data, and why?

What goes on at the Weasku Inn

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If you’re out for networking in the BI industry and keeping score in sheer numbers, you still attend TDWI or Strata. But to go deep with smaller numbers, you try to get into the tiny Pacific Northwest BI Summit, held every July in remote southern Oregon. There’s room for about two dozen people, including press.

It sprang from publicity consultant Scott Humphrey’s file of clients and friends 11 years ago. Then year after year, almost all of his attendees returned. Once you have a seat, you don’t give it up. It’s turned into the BI industry’s Bohemian Grove.