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Data served direct-to-exec with Napkyn

April 3, 2014 by Ted Cuzzillo

We’ve heard about shortage of data-analysis help, and about senior execs who pooh-pooh the influence of analysis in decision-making, and about the “dead” self-service analysis. So when a vendor tells me about a direct-to-exec service, featuring a sort of concierge of analytics, I pull up a chair to listen.

Napkyn, five years old last month and major brands under its belt, assigns a senior analyst to lead a long-term relationship with one executive. Behind the analyst stands a 13-person team that collaborates on the exec’s behalf, putting forward experts as needed. One team member, for example, has 15 years’ experience in multi-variate testing.… Read the rest “Data served direct-to-exec with Napkyn”

Filed Under: Uncategorized Tagged With: analysis, books, data analysis, Napkyn, Products, Wayne Eckerson 6 Comments

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