Transportation expert Bob McQueen, consultant to Teradata and other vendors, suggests that transit operators offer riders a deal: their data for use of their location, speed, and other details. But at first it’s only for an in-house experiment. First question: How much would it cost the transit operator?
Is Teradata’s Customer Journey headed for any smart city near you? Yes, but not soon, if senior marketing VP Chris Twogood’s reply to my question is any guide.
Teradata’s Customer Journey has potentially enormous reach across all kinds of applications. It ingests all kinds of data, dives deep for meaning, and then springs tailored, real-time messaging on whoever needs it. It’s been put to use so far in retail, finance, life science, and medicine.
It’s a force that Teradata itself is still learning to apply — which helps explain Chris’s encouraging but vague answer to my question during his presentation last Friday on Boulder BI Brain Trust.… Read the rest “Teradata’s Customer Journey in smart cities: still beta”