Datadoodle

Home » Tableau » Page 20

Tableau

The trouble with IT marketing

by

The reason most IT marketing puts features out in front, instead of benefits, is that marketers got in the habit of pitching to geeks. That audience craves obscurity. Imagine what would happen if the business people knew what all those BI tools did!

That’s not my observation. I heard it from a VP of business development in the exhibition hall at TDWI conference in Las Vegas earlier this year. (I just came across the conversation in my notes.) You may not be surprised that his company is absolutely post-geek.

He thinks that era is passing. A younger audience is upon us that grew up on data.… Read the rest “The trouble with IT marketing”

Radical BI

by

Blogger Nicholas Goodman writes that Tableau’s visual analysis tool is not actually radical or revolutionary. He trivializes it as if it were a Coke machine with a cool new button.

For now, let’s not quibble about the meaning of radical, revolutionary, or button. Let’s not worry about the title of Nicholas’s post, “Sexy vs. experience,” stated as if the two don’t mix. Let’s not even consider the post he refers to, titled “Is it just sexy?” and written by L. Wayne Johnson, which supposedly disagrees with “Tableau is the new Apple” but doesn’t.

Let’s just ponder love of good, simple tools that free your mind.… Read the rest “Radical BI”

Tableau is the new Apple

by

I watch Tableau Software CEO Christian Chabot demonstrate Tableau visual-analysis and I can’t help think of Steve Jobs and Mac OS X. Chabot has the same bright stage presence, and his product has the same simplicity and elegance. Like Mac, Tableau makes you love it.

In Monday’s keynote, Chabot couldn’t pace. The conference’s overflow crowd left little room for the tiny stage. His address had none of the self-conscious cool of a Jobs production and more reason and humor. This is a business crowd, not a consumer one, and he connected.

The world will be at Tableau’s doorstep soon enough—though I can’t quite understand why it’s not there yet.… Read the rest “Tableau is the new Apple”