You may have seen yesterday’s New York Times story about ratings on Uber, AirBNB, and similar outfits. Customers rate providers, but providers also rate customers. And guess what: As coarse as a five-point scale may seem, actual ratings tend to be worse. Forget the shades of gray, you’re probably either terrific or terrible.
Welcome to a chilling thought. This is what a “data driven culture” could be among the late adopters— a warning those of us who worship “data-driven culture” should be careful what we wish for. Is the failure of business intelligence’s failure to penetrate beyond the present beachhead such a bad thing?… Read the rest “Uber and AirBNB hint at BI’s future”