As if to renounce one more convention of business, a Berkeley-area businessperson I know couldn’t find data, so he went out and got some of his own. He had to evaluate market areas.
For three days, he stood by an ironing board with a map on top in front of the Cheese Board in Berkeley’s Gourmet Ghetto. Each customer coming in or out got handed two stick-on dots, red to mark home and blue to mark work. His map quickly revealed patterns and commute routes.
It was easy. “Everybody’s curious,” said Terry Baird, who had made a career of cooperative/collective food retailing.… Read the rest “No dashboard, just an ironing board”