The little joke among people who first hear of business intelligence is that it sounds like an oxymoron. But now someone who’s high on my list of experts in this industry, a founder of data warehousing, has used it seriously in a challenge to the business intelligence industry.
Barry Devlin writes in a blog post, “Much of the business behavior I’ve encountered has been far from intelligent.”
No argument there. He keeps going. “What about intuition, insight or inspiration? Should we not also consider social aspects, given that business is largely a collective, collaborative venture?”
I like it. It’s all in the first blog post of a series that introduces his forthcoming book, Business unIntelligence: Insight and Innovation Beyond Analytics and Big Data.… Read the rest “It’s “business UN-intelligence” without intuition, insight, and inspiration”