Long before Scott Davis made the self-service ETL tool he calls Lyza, he tried to find out how analysts really work. He remembers in particular the woman in a focus group who said, “I want to stay close to the data.”
He didn’t understand at first. The data was right in front of her, neatly summarized. But she meant all of the data, every little bit of it. She wanted to snap open a zillion-row-long window that she could scroll down to see the figures flip by. (Yes, you can; I saw it yesterday.) She wouldn’t try to read them, she’d only see their shapes.… Read the rest “Data intimacy”