I started getting phone calls from a certain BI bigshot’s public relations firm after I mentioned his firm in a story. The woman who called every few weeks seemed too sweet for the job, but some days any friendly voice gets in. I always talked to her but always held her off.
marketing/PR
My god, a BI ezine I’ve actually read
So many ezines, so many pitches, so much color, so much urgency, so much of so much. And then along comes—let me check the name—yes, Gordon Daly with a little ezine that’s nothing but a short letter (look it up: letter!) and I actually read it.
Breaking the snooze
A friend who’s deep in the financial applications world goes into a lot of sales presentations intending to buy something. But he complains to his wife later, “About 30 seconds into it, I just about couldn’t keep my eyes open.”
Once in a while, though, some salesperson tells a story. Then it sticks. Then he can overlay the story onto the product’s features. Then it’s real. What a relief.