For ages, farmers held a finger to the wind and called it analytics. Every season, that finger and a lifetime of observation said when to plant, what pests to kill, and when to harvest. Every year, it started all over again.
As you might imagine, the farmer’s finger has been replaced somewhat by data-driven “precision agriculture.” The annual game of planting, killing, and eating now runs more scientifically.
What hasn’t changed much is the timeframe: it’s still primarily a finite, annual game. By the sound of it, mesur.io founder and CTO Mike Prorock — whom I talk to originally at last year’s Qlik Qonnections — may end up changing the ag game more than simply driving it with data.… Read the rest “Precision agriculture grows up, changes the game”