This appeared originally on the TDWI site in September behind a paywall. It’s still there, but today they’ve had the 90 days of exclusive use that I agreed to.
Survey after survey reveals that about 80 percent of business users don’t use data analysis—despite all the marketing and “easy to use” tools.
As if in response to this sad showing, renowned author and academic Tom Davenport proclaimed that data scientists should know “data storytelling.” He’s right. Storytelling has transmitted knowledge and motivated action in every medium we’ve ever known. Stories around a fire, stone tablets, Gutenberg’s books, news, and e-books have all made use of stories.… Read the rest “The six genres of data stories”