Text analytics was one of those things I heard about every so often. Like so many terms in this business, the term comes out of a speaker’s mouth or PR person’s press release only to blow away. There’s no story, no context, nothing to chew on.
Then came a press release at BI This Week with a rare combination: surprise and concreteness. It said text analytics would help with food safety. I’m all for food, but I had no idea what text analytics had to do with it.
I emailed UK-based Linguamatics, publisher of the nifty tool they call I2E. What’s this I hear about food?… Read the rest “There’s always a food angle, even in text analytics”