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Notable marketing: ThoughtSpot and SpotGirl

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Promote a data-reporting tool with a comic book? Even the few vendors willing to break from whitepapers and blogs might not look natural doing it. But ThoughtSpot’s done it, and it works.

For How to Defeat the Top 5 BI Villains at Your Company, ThoughtSpot wins the Datadoodle Occasional Prize for Notable Marketing. The hero is SpotGirl, and she fights five villains business people know well.

SpotGirl’s weapon is a magnifying glass. When a villain known as DataGhoul taunts her, she just raises her glass and flings back good, smart data. When DataGhoul yells, “Your quarterly sales are down! A lot!”… Read the rest “Notable marketing: ThoughtSpot and SpotGirl”

Google guys come to shake up BI with natural language

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Kindergarten may have taught you all you need to know about life. But you may need to watch “Mr. Peabody and His Boy Sherman,” an animated, 1960s-era TV series for kids, to truly appreciate an interesting new natural-language product called ThoughtSpot.

ThoughtSpot’s natural-language querying represents a new stage of maturity for casual BI users — a step up even from visualization, which was a step up from rows and columns. ThoughtSpot users get data with natural language queries, otherwise known as questions.

ThoughtSpot opens with a Google-like interface. In a demo, a search for “total revenue last year” and visualized data appeared quickly with a simple dollar amount and, below it, bar charts with some detail.… Read the rest “Google guys come to shake up BI with natural language”