BI culture: not a science, more like an art form

At 8 o’clock Monday morning, a few hundred attendees at TDWI conference in Chicago will hear the organization’s former education director Dave Wells give his keynote, “People First: Creating a Business Intelligence Culture.” He’ll say something startling: there’s much more to BI than data.

BI is no more about data alone, he has said, than Van Gogh’s “Starry Night” is only about brush strokes. For those of you whose brains itch with a sense that BI is ultimately a social practice, this is for you.

Among other things, he will propose a new definition of business intelligence and talk about cultivating a BI culture, “not exactly a science…something more like an art form.”

I can’t be there, but this story is just beginning.