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BI buying decisions: the rule of thumb

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A longtime salesperson of BI products says the average decision to buy relies on these factors:

• About 50 percent of the decision — whether to buy any BI at all or which product to buy — is based on expected ROI. This part always comes first.

• About 20 percent is about career. Someone — usually an IT person — figures, “Even if it’s a bomb and I get laid off, I can say I know Cognos/Microstrategy/Oracle/SAS …” Or else the person figures, “This looks like the next cool thing, and I could be on the ground floor.”

• The last 30 percent is about sex or fear — that is, some sexy feature or fear of implementation.… Read the rest “BI buying decisions: the rule of thumb”

InfoWorld goes “moo!” over Jaspersoft

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What’s “Bossie”? It’s InfoWorld’s acronym for “Best of Open Source Software” — a prize it granted Jaspersoft last week. But “Bossie” is also a cow’s name, and that’s a clue to what’s going on here.

InfoWorld added letters — “ie” to make “Bossie” — so I retraced by eliminating them. On a hunch, I first took out the “O” in “boss.” That left the mysterious “bss.” But all became clear when I threw out the redundant second “S” and got to the bottom of InfoWorld’s PR stunt: BS.

As talented as Jaspersoft may be, you would never know it from InfoWorld’s mealy-mouthed evaluation.… Read the rest “InfoWorld goes “moo!” over Jaspersoft”

San Francisco cab driver’s dashboard

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I asked a San Francisco taxi driver I happened to sit next to about indicators he sees. I didn’t mean “low oil,” I meant big things. Whether the economy is still falling or not, for one.

Figure out how to collect tip data from cabbies and waiters and you’ve have a good early indicator of economic trends, I’ve always thought. But the cab driver, Richard Roe — also producer of a website on verbal defense tactics and a retired programmer — says no. Tips have been the same. Moods, too.

However, he has noticed one thing. People used to forget their cell phones all the time.… Read the rest “San Francisco cab driver’s dashboard”