• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Datadoodle

  • Subscribe
  • About Datadoodle and me
  • Feedback
  • Special projects
Home » PR

PR

InfoWorld goes “moo!” over Jaspersoft

September 8, 2009 by Ted Cuzzillo

What’s “Bossie”? It’s InfoWorld’s acronym for “Best of Open Source Software” — a prize it granted Jaspersoft last week. But “Bossie” is also a cow’s name, and that’s a clue to what’s going on here.

InfoWorld added letters — “ie” to make “Bossie” — so I retraced by eliminating them. On a hunch, I first took out the “O” in “boss.” That left the mysterious “bss.” But all became clear when I threw out the redundant second “S” and got to the bottom of InfoWorld’s PR stunt: BS.

As talented as Jaspersoft may be, you would never know it from InfoWorld’s mealy-mouthed evaluation.… Read the rest “InfoWorld goes “moo!” over Jaspersoft”

Filed Under: Uncategorized Tagged With: InfoWorld, marketing/PR, open source, PR 1 Comment

Primary Sidebar

smarter cities & data narrative

Two recent “storytelling” tools for public audiences Toucan spoonfeeds data’s insight while Juicebox cultivates data skills

The data-shy among us have two friends in the software business. One a few years old and one new this year. Nashville, Tennessee-based Juice Analytics … [Read More...] about Two recent “storytelling” tools for public audiences Toucan spoonfeeds data’s insight while Juicebox cultivates data skills

...and still more

  • This is Datadoodle
  • Civic tech projects need storytellers
  • Democratic pollster: Hillary campaign’s data malpractice
  • Narrative and analytics: brothers
  • Malcolm Gladwell: why oral data’s different

More Posts from this Category

Copyright © 2025 · eleven40 Pro on Genesis Framework · WordPress · Log in

  • Home
  • About Datadoodle and me
  • 2004 to 2019
  • Contact Ted
  • Subscribe