You could say that Frank Buytendijk, the Dutch performance expert, thinks outside the box. Consider last week’s advice to BI metrics makers. What you probably didn’t realize is that he was born with a name to suit: Buytendijk (pron. BAW-ten-dek) means “outside the dike.”
Uncategorized
Perfect BI tool is one that people actually use
The perfect BI tool is one that people actually use, says Frank Buytendijk. He’s found one.
It’s a Nike chip he puts in his running shoe. It collects data on distance and time. It makes a game of running.
“I hate sports,” he said. He’s stocky. “[The chip] is perfect because it makes the boring exciting.”
His new 10 kilometers-a-day jogging habit had been well established when one morning he came home early. His wife asked, “Is it raining?” No, his battery had run down. Without the data, there was no point to running.
In his Monday morning presentation at the TDWI conference in Chicago — the best TDWI keynote I’ve ever heard — he used just two slides.… Read the rest “Perfect BI tool is one that people actually use”
What’s an SaaS vendor to do?
SaaS vendors who also sell on-premises versions have a tricky little problem, Claudia Imhoff says. How do they sell both at the same time?
A few people from SaaS vendors who attended Claudia’s Tuesday session mentioned two strategies: One is to separate the sales forces, with one selling the on-premises version, and another selling the online version.
These vendors could also sell the shareware way: let the online version be the lighter, simplified one. Let the on-premises version include all the extras.
They better figure it out. Right now, she says, there are just too many SaaS vendors in the market.