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Claudia Imhoff

Bohemian Grove a la BI

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The Bohemian Grove of the BI industry convenes for the fifteenth time in just three weeks. Naturally, you ask the obvious question: Are you serious? The Grove? A summit?

The answer begins with a fond recollection of the Grove. If you’ve never attended the Bohemian Grove yourself — I haven’t, though I’m sure I know someone who knows someone who’s waited on someone’s table who has — you may know of it as that century-old, mid-July pow-wow of leaders from big-iron industry, national politics, and old-time movie-making. Ronald Reagan slept there.

They ate, and they told stories, and they all went back to work a little more satisfied with the world as it was.… Read the rest “Bohemian Grove a la BI”

“BI for the other 80 percent” at Information Management

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How can business survive without data? Well, 80 percent of eligible users, according to most surveys, do seem to go without. The industry salivates in anticipation of someday colonizing that territory, and it shudders in frustration because they haven’t done it yet.

That topic came up last summer at the annual Pacific Northwest BI Summit. I’ve written here before about the session led by industry icon Claudia Imhoff and IBM vice president Harriet Fryman. Now I’ve published a column about it to a bigger audience at Information Management.

The column offers a strategy: storytelling. Humans are wired for it. The industry might as well take advantage.… Read the rest ““BI for the other 80 percent” at Information Management”

Data storytelling will be bigger than data itself

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I heard an IBM marketing vice president say last summer, “Storytelling will be huge.” I think so, too. But what are data stories?

The big question on the table was what it would take for BI to break out of its miserable five percent penetration into business? Two regulars at the Pacific Northwest BI Summit — Harriet Fryman, IBM vice president of portfolio marketing, big data and analytics, joined Claudia Imhoff, founder of the Boulder BI Brain Trust and well known author — to consider the problem at last summer’s event.

Vendors tell us that data stories are whatever they’re selling.… Read the rest “Data storytelling will be bigger than data itself”