A friend went into business last week selling mailing lists he’s made up. Yes, that’s right, he’s selling the product of entire afternoons at the keyboard entering one false name and email address after another.
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Visualize this, Harrah’s
Around the corner from the TDWI World Conference I spotted a billboard-size sign: “We have 22 years left on our lease. We are here to serve you.”
What’s it mean? I understood other signs nearby, such as the $14.95 and the “chopsticks combo special.” I also understood “we are here to serve you.” But for 22 years more?
Turns out it’s a message for Harrah’s from a neighbor, the Stage Door. The bartender at the Stage Door says Harrah’s is trying to push them out.
I admire the visualization. The single most important number is clear, and its size signals the importance.… Read the rest “Visualize this, Harrah’s”
Brutally amazing: how not to pitch analytics
I went to the post office box and found a rhinoceros. The clever people who produced this brochure should have used a bull instead, bulls being more at home in marketing, but let’s not be picky. He’s a rhino with spots, and he’s hawking analytics software.