In a good example of “show, don’t tell,” Tableau Software’s weblog demonstrates the power of its product with a story: how rich, middle-income and poor voters compare in liberal, conservative and battleground states. The political story is awkward to tell in words, but it’s easy in pictures. Pictures that tell stories is what Tableau’s all about.
I went to the post office box and found a rhinoceros. The clever people who produced this brochure should have used a bull instead, bulls being more at home in marketing, but let’s not be picky. He’s a rhino with spots, and he’s hawking analytics software.