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Data guided, not data driven

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I like data same as the next guy. But I don’t like pronouncements like the one I heard at an industry event last year: “If it isn’t data, it doesn’t exist.”

Let’s get ahold of ourselves. Sure, data gives grounding. It’s a starting point, and it’s even a GPS. But there’s much more to any decision.

It used to be taboo to say that around the business intelligence industry. Almost 10 years ago, I repeated to a data warehouse expert what I had heard from a renegade inventor, that business users knew their own data. “No!” the expert protested. But things have changed.… Read the rest “Data guided, not data driven”

Qlik asks what a difference a device makes

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When I first heard of Qlik’s research into use of mobile devices, I thought so what? It’s an engineering problem, I said. Just figure out how to make charts work on a laptop, a Mac, an smartphone, and a tablet and be done with it.

That was months ago, when Qlik released its study of mobility use. Then I started watching my own use of these things and finally decided Qlik may be onto something. There may be more to this report than meets the eye.

Notable marketing: Have imagination, will be read

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clocks-mirrors

For all the marketing collatoral the data industry produces, there’s little that I can read without forcing myself. But when the good stuff comes, it’s like a gust of spring air blowing into a stuffy room. That kind of marketing blew into Datadoodle headquarters Friday morning. VisualCue, maker of visualization software done with “tiles,” won the Datadoodle Occasional Prize for Notable Marketing with “Have Data, Will Travel.”

“This week we’re using data to travel through time!,” it declared. We’ll forgive the overuse of the exclamation marks and give credit for the rarest of elements, imagination. This tastefully designed, lively, and jargon-free creation is credited to the “Visual Crew,” but I’m sure it was hatched by just one person.… Read the rest “Notable marketing: Have imagination, will be read”