I like data same as the next guy. But I don’t like pronouncements like the one I heard at an industry event last year: “If it isn’t data, it doesn’t exist.”
Let’s get ahold of ourselves. Sure, data gives grounding. It’s a starting point, and it’s even a GPS. But there’s much more to any decision.
It used to be taboo to say that around the business intelligence industry. Almost 10 years ago, I repeated to a data warehouse expert what I had heard from a renegade inventor, that business users knew their own data. “No!” the expert protested. But things have changed. (See “BI consolidation first hand,” 2007.)
Just the other day, I was encouraged by the response from Qlik business analytics strategist James Richardson responded to my mention of “…it doesn’t exist”: