Why aren’t the data industry’s tools more widely adopted? Data-industry experts have fretted for years over the estimated 5 percent penetration. Yellowfin CEO Glen Rabie has an explanation.
“We never contextualize applications,” he said at the recent Pacific Northwest BI Summit. “We always talk about the homogenous product. We don’t know the consumer. We don’t tailor.”
We don’t talk about the “who.” Who uses our tools? And how they’re used? The marketing rarely distinguishes one industry from another. In fact, even when you read closely, you can’t find a unique selling proposition.
Perhaps worse, says Glen, the tools don’t accommodate different modes of comprehension.… Read the rest “BI industry builds tools for itself: Yellowfin CEO”